Responsibilities
- Data-Driven Marketing & Performance Analytics
- Establish and optimize a data-driven marketing framework to guide strategic decision-making.
- Analyze Salesforce campaign and funnel performance metrics to identify opportunities for improvement.
- Develop and manage marketing dashboards, ensuring visibility into key performance indicators (KPIs).
- Provide insights to enhance audience targeting, segmentation, and engagement strategies.
Business Alignment & Marketing Cadence
- Develop a structured marketing cadence aligned with business objectives.
- Facilitate cross-functional collaboration between marketing, sales, and business units to ensure alignment.
- Drive regular business reviews to evaluate marketing effectiveness and support revenue goals.
- Train marketing teams on running reports and executing tasks within marketing automation programs.
- Deploy and train regional teams on new tools and processes introduced by the global marketing team.
Pipeline Health & Demand Waterfall Management
- Monitor the health of the marketing and sales pipeline, ensuring optimal funnel performance.
- Define and refine demand waterfall metrics (MQLs, SQLs, SALs) in collaboration with sales.
- Identify bottlenecks in the conversion funnel and implement corrective strategies.
Return on Marketing Investment (ROMI) & Conversion Optimization
- Track and analyze marketing ROI, ensuring accountability for marketing spend.
- Implement best practices for optimizing lead conversion and customer acquisition costs.
- Leverage A/B testing, predictive analytics, and attribution modeling to enhance performance.
Email Automation & Nurture Programs
- Track and analyze automated email nurture workflows to improve engagement and conversions.
- Optimize email marketing strategies for lead nurturing, retention, and upsell opportunities.
- Ensure compliance with data privacy regulations and best practices in email marketing.
